Honda cars delayed delivery in India made customers angry and many of them having booked their car in August and September last year, yet to receive delivery. Honda Siel Cars has heavy bookings at stake but not enough production to ensure timely deliveries. The grim flood situation in Thailand is to blame for shortage of spare parts and components to Honda and this has had an adverse effect on deliveries of their models.
The company, which is planning to source parts from alternative locations like China and Japan, is now working on informing its customers about possible delay in the delivery of booked cars. Honda is currently sitting on fairly significant bookings for the Jazz, has, however, decided not to halt production but make do with whatever parts available in its inventory till the alternative supplies kick in.
Now the customers who are in the long line up want to cancel their booking and literally they would loose the 13% of their booking amount. Now they are on jeopardy. Those who are taken loans for the cars are in trouble because their EMI are due but the cars not yet delivered. Honda continue to feel the fallout from the Thailand flood, and some rivals are enjoying what could be called a reverse sales effect from the disaster.